Balancing the Ad-tech and Mar-tech Industry’s together.

We are shifting the data ecosystem standard with our 100+ member co-op to foster success resulting in the most powerful alternative the market has ever seen.

Our Vision

To create a Fair Market for Data in a Skewed Data Economy

The Prospect Desk is one of the first to develop our own dedicated Data Cooperative consisting of all core solutions and services in the Ad-tech landscape. The Data Co-Op’s operating executives and advisors provide industry expertise, ensuring it serves as a hub for innovation. We partner helping to create a thriving ad-tech/mar-tech ecosystem benefitting all stakeholders.

Our Advantage

The “Four Arbitrage” approach is meant to solve the major waste that exists in the current Ad-buying value chain.

Data Co-Op

  • To provide seamless access to world class data assets and Identity Graph.

  • Harness the power of unlimited first-party data at a fixed price to help build and accelerate your data capabilities.

    From achieving new growth objectives to reaching new audiences, we empower the modern marketer to focus on what matters most by fueling your data engine.

Prospect Validation Services

  • To provide a reliable method to identify prospects from your existing captive traffic from 1st party data.

  • With our resolution pixel and endpoint technology, we have been able to identify millions of website visitors without having to spend one extra dollar on media.

Audience Creation Cloud

  • Access to our cookie pool for programmatic activation. Instead of over paying for this service reduce your costs with a partner that knows every penny matters.

  • Massive reduction in cost to activate programmatic media buys. Isn’t that what we all want?

Media Placement Platform (DSP)

  • Finally, you can gain access to a DSP seat at wholesale prices and not be charged a markup you are not aware of.

  • We disclose our pricing and make sure you get the impressions you wanted for the media dollars committed.

Closing the Data Divide

The term "data divide" refers to the unequal distribution and access to the control and access to the six vectors every firm is impacted by but may not be aware of, data accessibility, data supply chain, data insights, data monetization, data partners, and your data culture.

The big five tech firms (Apple, Google, Facebook, Amazon, and Microsoft) have significantly more resources and capabilities to collect, analyze, and use large amounts of data compared to smaller companies. The major players in Ad-tech dominate because their ability to extract insights and turn then into dollars is unparalleled in modern history.

This provides the big five tech firms a competitive advantage in the data-driven economy, allowing them to leverage powerful AI and machine learning algorithms, personalize user experiences, and monetize their data through targeted advertising, among other things.

Smaller companies, on the other hand, may struggle to compete with the big five in terms of data collection and analysis, and may not have the same resources to invest in data infrastructure and talent. This can make it challenging to scale up and achieve the same level of success.

Overall, the data divide between the big five tech firms and smaller companies highlights the importance of addressing issues of data access, control, and ownership in the digital economy. It also underscores the need for policies and regulations that promote competition, innovation, and data privacy.

Our goal is too close this growing divide and create an efficient ecosystem where companies aren’t being charged a premium for data access, insights, infrastructure, and provides reliable access to an affordable solution in one partner built with the support of hundreds.

Our Why

One centralized platform. All for a brighter ad-tech future.

  • We have built an identity graph across our ecosystem of strategic partners where we have established a single-pane customer view collecting and combining customer personal identifiers to complete a customer profile. Additionally, we process billions of tag and pixel fires while leveraging our identity graph to triangulate base user elements and tie multiple elements together confirming identities providing an efficient, innovative approach to identification.

  • We enrich data by leveraging campaign-validated data with access to over +415M profiles confirmed by thousands of agencies and refreshed daily. Our goal is to give our clients unlimited access to the required data to drive their marketing and sales processes.

  • We want to help shape the ad tech future by providing advertisers with more effective targeting, greater efficiency with a lower cost alternative to activate their target audiences.

  • We want to change the narrative for data driven advertisers for the better. Reach your target audience more effectively and efficiently, while also having greater control, transparency, and flexibility over your ad campaigns.

Streamline your digital ad buys, implement a forward-thinking approach to identity, reach highly targeted audiences, and optimize their ad spend based on real-time data and insights. Without having to pay RETAIL…there is a better and cheaper path.

Our How