Everything you need for sophisticated audience targeting in one place.

With the ability to build custom audiences, activate them, leverage cookie-syncing, and B2B/B2C linkages tap-into the ultimate platform for accurate and effective audience segmentation for targeting.

Audience Creation Cloud (ACC)

IDENTIFY. ENRICH. ACTIVATE. ADVERTISE.

Overview

Tap into a new world of data-driven audiences in a single platform.

ACC provides a range of tools and features for building and managing audience segments, such as demographics, interests, behaviors, and website or app activity. Allow yourself to activate these different segments across various channels and devices and determine the effectiveness of each campaign.

  • Targeting Accuracy

    Target specific audiences based on behavioral and demographic data to build a complete picture of your customer and pinpoint prospects with the right ads.

  • Marketing Personalization

    Create more personalized and relevant marketing messages for different audiences.

  • Build Smarter Audiences

    Optimize your ad spend by targeting customers who are likely to convert and analyze campaign performance with detailed insights.

  • Achieve Precision in Retargeting

    Re-engage users who have previously interacted with your brand to drive higher conversion.

Power your audience machine with enriched data.

Inaccurate targeting can occur when the your data management platform (DMP) does not have enough information about users to accurately target them with ads. This can lead to wasted ad spend and lower your conversion rates.

Digital Advertising Technology

  • Reduce overall cost per conversion by targeting specific audiences based on your ideal customer profile criteria such as demographics, interests, or behavior.

    Achieve ultimate precision in advertising with segmented email lists, accurately targeted web and app ads, and even tap in to offline users.

  • Activate highly targeted ad campaigns that reach the right people at the right time across multiple channels.

    Increase overall ROI on advertising efforts and achieve higher conversion rate by reducing ad spend on unqualified or uninterested prospects.

  • Match different cookies to identify the same user across different domains.

    Additionally, optimize your audience activations and attain accuracy in custom audiences by building a complete picture of your ideal customer across websites and different platforms.

Level-Up Data Quality

Improve the accuracy and completeness of your data to drive better data-driven decision making.

Automate Processes

Leverage our identity graph to increase efficiency by having the ability to take advantage of cross-device identification.

Advance Your Engagement

Identify and target specific industries or types of businesses that are more likely to be interested in your products or services, and tailor messaging down to the individual.

Leverage cross-device identification and B2B/B2C Linkages

Cross-Channel Frequency Management

A comprehensive view of your customer journey across multiple browsers, platforms, and devices. Set yourself apart with a robust foundation to data-driven, scalable audiences.

Let’s Team Up.

Explore how our platform can make an exponential difference. Let’s achieve growth and success together.